Brass Castle are a real ale microbrewery based in North Yorkshire, making cask-conditioned, keg and bottled beer.
Ian and Phil (owners) came to us at a stage where they were scaling up the business. Bigger brewery, a bar, bottle beers and well as an impressive list of cask ales. A rebrand made perfect sense. The brief excited us and we were very much on the same lines, as far as staying away from the stuffy, real ale, ‘old-man-pub’ visual.
This idea came about whilst thinking into the most important aspect of beer drinking – socialisation. A friend across a table, a chat across a bar with a bartender, a game of snooker – the ‘perfect’ logotype design, would be one that is perfectly ambigramic and reads the same from both top and bottom. If you were to place a branded bar coaster down, both sides of a table/bar/snooker table could read it, the same.
We managed to achieve this, with a modern take on gothic text. The colours are soft pastles that just tone down the muscular look of the letterforms, allowing a broader, younger audience that does not aim at a particular gender/sexuality/age. These colours are rarely used in the industry and gives a real impact in a dark, bar/restaurant.
Beers are identified by colour and a symmetrical icon.
"We couldn’t recommend Choir of Vision highly enough. The ambigram logo elegantly captures beer’s communal associations" – Phil Saltonstall, Owner