Stretch New Media is the commercial, digital storytelling arm of Stretch Charity. We were approached by Stretch to create branding that distanced itself from the previous brand in order to avoid muddying the water.
The resulting brand is one that we’re really proud of. It uses the crosses on the ‘t’s as an element we can ‘stretch’ to extend across whatever media size we’re using. This gives us maximum logotype impact and also sets us up for some exciting typography.